![]() Your bounce rate is one of them, along with the opening rate, click rate, and response rate.Īside from being a rate that you can put on your reports (often a vanity KPI □), a low bounce rate means a good contact data quality. If you send marketing campaigns and do some sales actions, you should follow your performances thanks to some KPI, right? Reduce your bounce, increase your mailing efficiency when you search for someone's email address All personal emails must respect opt-in without exception. ⚠️ Be careful because, in B2C, you CAN'T address your prospects by email without their content.
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